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Regional Sales Leader

  • Calgary or Edmonton, Alberta

Market Leader – Alberta & Saskatchewan

Location: Alberta | Territory: Alberta and Saskatchewan

Our client, a national distributor of residential and light commercial HVAC equipment, parts and supplies, is seeking a Market Leader to drive sales growth, strengthen customer partnerships and lead a team of Account Executives across Alberta and Saskatchewan.

This hands-on leadership opportunity combines sales strategy, team development and direct customer engagement, with a focus on the residential HVAC replacement market. Approximately 60% of the role involves strategic customer visits and field coaching, with 40% dedicated to market management.

Key Responsibilities

  • Lead and develop a team of 1–2 Account Executives, establishing clear sales objectives and margin growth targets.

  • Develop and execute territory strategies to grow revenue, expand market share and secure new business.

  • Conduct joint customer visits to coach team members, support negotiations and develop key accounts.

  • Build strong relationships with HVAC dealers, contractors and senior customer decision-makers.

  • Identify market opportunities and develop solutions that strengthen customer value and business performance.

  • Collaborate with internal teams to improve sales effectiveness and customer service.

  • Provide market intelligence and business insights to senior leadership.

  • Use CRM reporting and sales performance metrics to guide decisions and track results.

Qualifications

  • 10+ years of progressive sales leadership experience, with demonstrated success driving revenue growth and team performance.

  • HVAC industry experience preferred, including knowledge of equipment, parts, supplies and light commercial applications.

  • Strong business acumen, including sales planning, margin management and financial analysis.

  • Proven ability to coach, mentor and develop sales professionals.

  • Excellent communication, presentation, negotiation and relationship-building skills.

  • Proficiency with CRM systems and sales analytics.

  • Ability to work independently and travel throughout Alberta and Saskatchewan.

  • High school diploma or equivalent required; a degree in business, marketing or a related field is preferred.

Interested?

If you are an experienced sales leader who enjoys developing people, building customer relationships and growing a territory, we would welcome the opportunity to connect. Please submit your résumé for confidential consideration.